TOP QUALITY PREMIUM CHOCOLATE

Chocolates El Rey

Chocolates El Rey is a Venezuelan company that since its foundation in 1929 has specialized in the manufacture of chocolate of the highest quality. PURO ORIGEN is its official and exclusive representative in the entire BENELUX region, offering a wide range of products in various presentations and from different origins.

HIGHLIGHTS

Fair Trade

Policies
El Rey offers consumers gourmet chocolate made from fairly traded cacao beans direct from small and large-scale growers in Venezuela, seeking to balance the inequities found in the conventional world trade by having established Aprocao, which is a democratically run cooperative managed by El Rey and which pays above-market prices for its cacao beans.

Single Bean Origin

Recipes
An exceptional chocolate starts with the land, but it takes the art and science of man and a long journey from plantation to glistening factory to turn a humble heap of cacao beans into a luscious chocolate.

El Rey offers Premium chocolate made from: Sur del Lago, Carenero Superior, Rio Caribe and San Joaquin beans.

Chocolate

Manufacturing Process
El Rey have refined the term quality to a science.  We focus on so much more than just the making of the chocolate: selecting the beans, roasting, refining, tempering, molding and packaging. However, long before the cacao beans arrive the focus is on fermentation, drying, storage and transport. Each of these steps set the stage for the making of a premium product.
LINES
RIO CARIBE
SUR DEL LAGO / SAN JOAQUIN PREMIUM

CARENERO SUPERIOR

CARENERO

  SUPERIOR

all products available both in bars and pastilles (2 kg pack)

all products available

 both in bars and pastilles (2 kg pack)

 SOME PRIZES WE HAVE WON 
CACAO TYPES
FROM VENEZUELA
In small plantations of the coastal valleys, the plains and the foothills of the Andes, Venezuelan farmers have developed the art of cultivating the finest varieties of Criollo and Trinitario cacao for generations.

For centuries, experts have agreed on a basic reality: Venezuelan cacao is perhaps the most flavorful and aromatic in the world. Consequently, Chocolates El Rey uses only 100% Venezuelan cacao, fermented, dried in the sun and processed using the latest technology. From this marriage between art and science are born unique chocolates which redefine global standards of excellence.

Criollo
Location: South of Lake Maracaibo and Venezuelan Andean mountain skirts

Aroma and Flavour: High

Productivity: Low

Risks: Susceptible to diseases

Trinitario
Location: Barlovento, in the central region, and eastern Venezuela

Aroma and Flavour: High

Productivity: High

Risks: Resistant to diseases

Forastero
Location: Western and central Amazonia

Aroma and Flavour: Low

Productivity: High

Risks: Resistant to diseases

Contact Mariana

Tel: +31 6 41352496

Mail: mdelarosa@puro-origen.com

Chamber of Commerce No.: 67326307

Utrecht, The Netherlands

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