TOP QUALITY PREMIUM CHOCOLATE

Chocolates El Rey

Chocolates El Rey is a Venezuelan company that since its foundation in 1929 has specialized in the manufacture of chocolate of the highest quality. PURO ORIGEN is its official and exclusive representative in the entire BENELUX region, offering a wide range of products in various presentations and from different origins.

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Want to purchase some? This is what we have available for you in Europe: For retail, consumer and HORECA

— Products available in 2Kg format —

White Chocolate Carenero Sup. Icoa 34%
Description

Icoa redefines world standards of excellence for white chocolate. Pure and fragrant – Icoa is made only with cacao butter which accounts for about 55% of the cacao beans composition and ergo, carries in it much cacao flavor and aroma.

The name, Icoa, is taken from an Indian goddess adored by the native Indian tribes for her beauty, purity and the belief that she had a white soul. After her death crossing Lake Maracaibo to marry a chieftain of another tribe on the other side, she became a goddess and protector of those who travel by rivers and lakes.

Flavour profile

Cream, caramel, honey.

Milk Chocolate Carenero Superior Caoba 41%
Description

Caoba is a fluid, smooth milk chocolate with wonderful caramel, nut and earthy flavors. Its notable flavor is the result of increased cacao content, among the highest of any milk chocolate on the market.

The name, Caoba, is taken from the many types of trees that have shaded the groves of cacao tress since the 1600’s.

Flavour profile

Red fruits, raisins, dates, caramel.

Dark Milk Chocolate Carenero Sup. Leche 56%
Description

Made to commemorate Chocolates El Rey’s 85th anniversary.

One of the darkest milk chocolates available anywhere in the world, with undertones of wood and a hint of fruitiness, and a long extension of rich cacao flavor.

Flavour profile

Red fruits, raisins, dates.

Mijao
Dark Chocolate Carenero Superior Mijao 61%
Description

Mijao is delicate and balanced with interesting hints of apricot and plum. High cacao butter content results in Mijao’s fluid, buttery texture and relative low acidity without compromising flavor, aroma, and the subtle, lingering delight of this dark chocolate.

The name, Mijao, is taken from the many types of trees that have shaded the groves of cacao tress since the 1600’s.

Flavour profile

Dried fruits, raisins, dates, red fruits, cinnamon.

Gran Saman
Dark Chocolate Carenero Superior Gran Saman 70%
Description

Gran Saman, the stalwart of the Carenero line, is intense, bold, earthy, complex, and balances pronounced bitterness with refreshing acidity to achieve a most robust flavor. The least fluid of our chocolates, this chocolate is endless with complex notes of fruit, flower, nut and spice.

The name, Gran Saman, is taken from the many types of trees that have shaded the groves of cacao tress since the 1600’s.

Flavour profile

Dried fruits, raisins, cinnamon, coffee.

Apamate
Dark Chocolate Carenero Superior Apamate 73,5%
Description

Apamate is a smooth, fluid harmonious dark chocolate with a delicately fruity aroma, subtle acidity and earthy, toasty hints of spice, all of which linger pleasantly on the palate.

Higher cacao butter content gives this a wonderful mouth-feel without compromising the complex cacao flavors. The name, Apamate, is taken from the many types of trees that have shaded the groves of cacao trees since the 1600’s.

Flavour profile

Dried fruits, raisins, cinnamon, coffee.

Sur del Lago
Dark Chocolate Sur del Lago 70%
Description

Sur del Lago is produced from a direct descendent of the Criollo bean, the rarest, most prized and coveted beans, which produce the greatest cacao flavor in the world.

Our Sur del Lago beans, grown in the forest south of Lake Maracaibo, in the Zulia state, produce the finest dark chocolate Chocolates El Rey has ever imported to the United States.

Flavour profile

Roasted nuts, a tinge of wood, and a long extension of rich cacao flavor.

If you are looking for munching on your favorite Venezuelan bar, this is what we have:

Icoa

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Caoba

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Mijao

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Gran Saman

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Apamate

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SOME PRIZES WE HAVE WON 
HIGHLIGHTS

Fair Trade

Policies
El Rey offers consumers gourmet chocolate made from fairly traded cacao beans direct from small and large-scale growers in Venezuela, seeking to balance the inequities found in the conventional world trade by having established Aprocao, which is a democratically run cooperative managed by El Rey and which pays above-market prices for its cacao beans.

Single Bean Origin

Recipes
An exceptional chocolate starts with the land, but it takes the art and science of man and a long journey from plantation to glistening factory to turn a humble heap of cacao beans into a luscious chocolate.

El Rey offers Premium chocolate made from: Sur del Lago, Carenero Superior, Rio Caribe and San Joaquin beans.

Chocolate

Manufacturing Process
El Rey have refined the term quality to a science.  We focus on so much more than just the making of the chocolate: selecting the beans, roasting, refining, tempering, molding and packaging. However, long before the cacao beans arrive the focus is on fermentation, drying, storage and transport. Each of these steps set the stage for the making of a premium product.

CACAO TYPES

FROM VENEZUELA

In small plantations of the coastal valleys, the plains and the foothills of the Andes, Venezuelan farmers have developed the art of cultivating the finest varieties of Criollo and Trinitario cacao for generations.

For centuries, experts have agreed on a basic reality: Venezuelan cacao is perhaps the most flavorful and aromatic in the world. Consequently, Chocolates El Rey uses only 100% Venezuelan cacao, fermented, dried in the sun and processed using the latest technology. From this marriage between art and science are born unique chocolates which redefine global standards of excellence.

Criollo
Location: South of Lake Maracaibo and Venezuelan Andean mountain skirts

Aroma and Flavour: High

Productivity: Low

Risks: Susceptible to diseases

Trinitario
Location: Barlovento, in the central region, and eastern Venezuela

Aroma and Flavour: High

Productivity: High

Risks: Resistant to diseases

Forastero
Location: Western and central Amazonia

Aroma and Flavour: Low

Productivity: High

Risks: Resistant to diseases

Contact Mariana

Tel: +31 6 41352496

Mail: mdelarosa@puro-origen.com

Chamber of Commerce No.: 67326307

Utrecht, The Netherlands

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